And Then I Woke Up
Interviewee Jeff Sheldon of Ugmonk / Text by Jeanne Petrizzo / Photography by Horace & Jennifer Trovato
With a propensity for minimal design and an appreciation for typography, Jeff Sheldon started Ugmonk as a t-shirt company in August of 2008 with 200 shirts in four designs and one mission: to create and produce only items that he himself liked first. No giving in to quick-and-easy processes or shoddy designs. Within three months, he sold all 200 tees, but it was the design community's positive reaction to the release of his "And Then I Woke Up" shirt that gave him the "whoa" moment he needed to know he was on to something...
